Innovation – Thought of the week.

Imagine nobody had a garden. Then one day somebody says “Hey look! I’ve got a garden!” people would come looking at the garden and go “Wow! This is cool, I would like a garden too”. Then gradually people started making gardens. Eventually, the majority of people had a garden. The impressiveness of the first garden would wane and you’d go “You’ve got a garden? So what!?”

Well the internet is like that. When new innovations come out people go “oooh that’s good” and try to imitate the innovation until such a point as the idea becomes common place. Think blogs. When blogs started out few people had the means or inclination to do a blog. It was innovative. But over time EVERYONE got a blog. The blogosphere became flooded with blogs and now it seems the world and his wife has a blog.

The same with websites. Twitter accounts. Podcasts. So on and so forth.

Eventually the lone voice becomes buried under the cacophony of noise and unless you become innovative and remain fresh you no longer stand out from the crowd, you can build it, but they won’t come if they have their own.

This is just something I have been thinking about lately.